Jennifer Moorman signing books at Oxford Books

Hey, I'm Jennifer!

I'm so happy you're here!

I'm a USA TODAY bestselling author, a lifelong dreamer, a believer in everyday magic, and someone who thinks a good story can change just about anything.

I write books filled with wonder, heart, a little Southern charm, and the kind of magic that tends to show up when you least expect it. Sometimes that looks like an enchanted bakery, a library where fictional characters come to life, or a door that opens into the Roaring Twenties. Other times, it looks like a brave little pup finding her way home or a sweet adventure with Strawberry Shortcake and her berry besties.

Praise for Jennifer Moorman

“Moorman’s signature magic proves that, sometimes, the impossible can become possible.”
NYT Bestselling author Kristy Woodson Harvey
“Jennifer Moorman is here to remind us that there really is magic all around.”
NYT Bestselling author Patti Callahan Henry
“Moorman proves that that the evolution of a dream is not an end, but a glorious beginning filled with possibilities waiting for you to explore.”
People Magazine
“A gem not to be missed.”
Bookbub
“Moorman's trademark touch of magic is delightful.”
Kirkus Reviews
“Moorman captivates readers.”
Publisher's Weekly
“Most anticipated heartwarming fiction writer of the year.”
Bookbub

No matter what I'm writing, there's always one thing at the heart of it: the belief that extraordinary things can happen in the most ordinary moments.

Before I was writing books full-time, I spent five years traveling the country as a professional singer and later worked as a senior editor at HarperCollins. I've always loved stories, whether they're told through music, written on a page, or shared over a cup of coffee.

These days, you'll usually find me dreaming up new characters, testing a recipe, chasing rainbows, or stargazing from my magic house in Tennessee.

And this little shop? It's a dream of mine.

It's a place where I get to share my stories directly with you, sign books with love, and send a little bit of magic from my world into yours. Every order supports my creative work and helps me keep doing what I love most: writing stories that bring goodness, hope, and light into the world.

I'm so grateful you found your way here.

Bestsellers

The Charmed Library

The Vanishing of Josephine Reynolds

The Magic All Around

The Baker's Man

The Baker's Man

From $9.99

The Necessity of Lavender Tea

The Necessity of Lavender Tea

From $7.99

A Slice of Courage Quiche

A Slice of Courage Quiche

From $7.99

Praise for Jennifer Moorman’s Novels

“THE VANISHING OF JOSEPHINE REYNOLDS is absolutely mesmerizing! Jennifer Moorman expertly weaves a story of time travel, suspense, love, and the 1920s into a book with twists and turns and an ending I never saw coming. I stayed up WAY too late for too many nights simply because I couldn't put it down. It's magnificent!”
Maddie Dawson, bestselling author of Let's Pretend This Will Work
“THE VANISHING OF JOSEPHINE REYNOLDS drips with lush Jazz Age detail, a vivid cast of characters, and a protagonist whose future literally depends on her ability to navigate the past. In one novel, Jennifer Moorman gives us a time-bending tale of both suspense and self-discovery and a heroine we can’t help but cheer as she learns what she’s truly made of”
Barbara Davis, bestselling author of The Echo of Old Books
“An ancestral home holds stories, secrets, and maybe even the ability to rewrite history in Jennifer Moorman’s latest enthralling must-read. THE VANISHING OF JOSEPHINE REYNOLDS seamlessly blends the present day with 1927—and a splash of Moorman’s signature magic—in a moving, unputdownable race against time. A testament to family ties, the power of love, and the indomitable human spirit, Moorman’s latest proves that, sometimes, the impossible can become possible. I was hooked from the very first enchanting page.”
Kristy Woodson Harvey, NYT Bestselling Author of A Happier Life
“This twisty, intriguing tale is brimming with atmosphere, heartbreak, magic, and ultimately a bright spark of hope!”
Rachel Linden, Bestselling author of The Magic of Lemon Drop Pie
“In THE VANISHING OF JOSEPHINE REYNOLDS, Moorman deftly weaves her trademark everyday magic into a tale of time travel, mystery, and romance. At the heart of the story is Josephine, a young woman so stricken by grief that she wishes to no longer exist. Transported to the 1920s when she passes through a magical door, Josephine has one last chance at life—if she can find the courage to live and love again.”
Kerry Anne King, bestselling author of Improbably Yours
“Jennifer Moorman charms readers again with this time-traveling delight. Join Josephine Reynolds as she visits the 1920s, trying to right a wrong that set into motion a series of life-threatening events. Fanciful and fast-paced, THE VANISHING OF JOSEPHINE REYNOLDS is another winner for Moorman.”
Elizabeth Bass Parman, author of The Empress of Cooke County
“THE VANISHING OF JOSEPHINE REYNOLDS charms all the way from the enchanted door and its whispered passwords to the raucous speakeasy. It is impossible not to root for Josephine as she fights against the sands of time—and her own vanishing—to save her family and unearth her truest self in the process. Jennifer Moorman shines.”
Grace Helena Walz, author of Southern by Design
“In this magic-tinged novel, time travel to the Prohibition era gives a grieving woman a way to change her life and save her family . . . Part fantasy, part romance, part coming-of-age story, this sweetly told tale of a woman’s search for her true self is imbued with Moorman’s trademark touch of magic. A delightful heroine jumps into the past in order to embrace her future.”
Kirkus Reviews
“Moorman (THE MAGIC ALL AROUND) delivers a heartwarming story of love, loss, and time travel . . . readers will be captivated by Moorman’s lovely descriptions of the 1920s. It’s sweet and comforting reading.”
Publishers Weekly
“With rich descriptions of scenery, fashion, and characters, Moorman creates a vivid portrayal of the Jazz Age. She blends history and magical realism seamlessly in this absolute treasure of a book.”
Booklist
“THE MAGIC ALL AROUND is brimming with lyrical Southern beauty, page-turning mystery, and delightful magic. With a house built of enchanted wood, a mother-daughter bond that changes a life, a family saga that brings you home, and a captivating love story, The Magic All Around is a work of storytelling-art. For readers of Sara Addison Allen and Lauren K. Denton, this is your next captivating read. If we have eyes to see and ears to hear, Jennifer Moorman is here to remind us that there really is magic all around.”
Patti Callahan Henry, New York Times bestselling author of The Secret Book of Flora Lea
“Brimming with love, and crackling with magic, this story will feel like home on a page—whether it's the home you miss or the home you're hoping to find.”
Natalie Lloyd, bestselling author of A Snicker of Magic
“Charming, enchanted and delightfully Southern, Jennifer Moorman's THE MAGIC ALL AROUND is a cozy story of family, love and finding yourself. Perfect for fans of Heather Webber and Sarah Addison Allen!”
Liz Parker, author of In the Shadow Garden
“Full of Southern charm, second chances, and an opinionated old house that's as (lovingly) meddlesome as a well-meaning aunt, THE MAGIC ALL AROUND is sure to delight. Jennifer Moorman's latest is equal parts magical and hopeful, revealing the healing power of love.”
Susan Bishop Crispell, author of The Secret Ingredient of Wishes
“THE BAKER'S MAN is a charming recipe of magic, romance, friendship, and the importance of staying true to yourself.”
Heather Webber, USA TODAY bestselling author of Midnight at the Blackbird Café
“THE BAKER'S MMAN hits my sweet spot with mouthwatering baked goods and an enchanting romance. Jennifer Moorman's scrumptious tale has all the magical ingredients: best friend banter, small town drama, and the mysterious arrival of the perfect man!”
Amy E. Reichert, author of The Coincidence of Coconut Cake
“Combine four parts love, two parts excitement, a dash of humor, and a pinch of magic and you have Jennifer Moorman's delightful THE BAKER'S MAN. Moorman's sweet, heartfelt confection will please anyone looking for a charming, witty, utterly delectable read!”
Lauren K. Denton, USA TODAY bestselling author of The Hideaway and A Place to Land
“Jennifer Moorman's THE BAKER'S MAN is a teaspoon of love, a dash of magic, and a whole heaping cup of Southern charm. Anna's legacy of unconventional romance and luscious baked goods is a treat from start to finish. Perfect for fans of Amy E. Reichert and Jenny Colgan.”
Aimie K. Runyan, bestselling author of The School for German Brides and The Memory of Lavender and Sage

Here's to good books, big dreams, and finding a little magic wherever you go.

With love and sparkles,
Jennifer

Get in Touch!